7/25/2008

Motion Graphics and Logo Design

Two tests. Openings and end pages have to be quick, so these were 2 seconds each. In the end, they are far too quick and provoke a knee-jerk reaction.
Lessons of the obvious here:
1. You have to achieve a nice balance between the subject matter and the given time to display the subject matter.
video video
a. If subject matter is simple, it can usually be displayed in a short passage of time
b. But, if subject matter is complex, it must almost always have a larger amount of time to display it's passage of time.
Having a cityscape merge into a logo like the Sin City opening IS complex when one wants to see the city from an aerial, move into it and then fly out to a reveal.

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